Once upon a time, Mui Ne was an isolated stretch of shoreline where pioneering travellers camped on the sand. Times have changed and it's now a string of beach resorts, which have fused into one long coastal strip. These resorts are, for the most part, mercifully low-rise and set amid pretty gardens by the sea. The original fishing village is still here, but tourists outnumber locals these days. There are a handful of luxury hotels (and a smattering of cheap guesthouses) but Mui Ne is mainly a midrange resort.
Kitesurfering is a huge draw – there are several excellent schools and world-class wind conditions between late October and April. One major problem the area faces is the steady creep of coastal erosion, particularly around km 12.
It’s almost impossible to get lost in Mui Ne, as everything is spread out along a 10km stretch of highway.